A lifestyle brand supporting young adults & their Families.

Winner of Internationally Recognized Design Awards

Waterloo, ON. - November 15th 2017, 

The collaboration with internationally-awarded industrial designer, Joseph Hofer (hoferstudio.com) helped inspire the creation of a series of screwdrivers considering contemporary, elegant and outdoor lifestyles. The design strategy was to elevate this universal tool found in every home (winner of a Good Design Award – Chicago 2017 and a Silver finish in the European Design Awards) inspiring people to keep it at hand, in a kitchen, office drawer or glove compartment. With a clean approachable form, the patent pending E1 MULTI 8 is shaped to fit hands large and small, with 3 extra long blades stored under a magnetic end cap. The solid stainless steel connector securely locks each blade providing quick change access to 8 screwdriver tips, including one to assemble a very popular line of Swedish Furniture (www.ikea.com).

The screwdriver is a universal tool in every home, but is often kept tucked away in the basement or garage. The design strategy was to elevate this product for everyday use—inspiring people to keep it at hand, in a kitchen or office drawer. With a clean, approachable form and obvious function, the E1 Multi 8 screwdriver is the go-to multi-tool for performing light tasks such as assembling furniture, replacing batteries in kids toys, and hanging artwork for non-handy users. The body is shaped to fit hands large and small, while keeping the 3 extra bits out of sight. Each of the 8 tips fit an everyday need, and are stored under the magnetic end cap. The solid stainless steel collar securely locks the bit in use, while still allowing for easy bit changes. Made of high-grade materials for longevity and delivered in premium gift box packaging.


The Good Design Award Announcement

European Product Design Award Announcement



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